Research Design | A Step-by-Step Guide


There are many different types of research designs, each with its own advantages and disadvantages. The most common research designs are experimental research, quasi-experimental research, and survey research.

Experimental research is the most rigorous type of research. In an experimental study, the researcher randomly assigns participants to one of two or more groups and then measures the outcomes for the different groups. This type of study is the most reliable way to determine whether a treatment is effective.

Quasi-experimental research is similar to experimental research, but it does not involve randomly assigning participants to groups. Instead, the researcher compares two or more groups that are not randomly assigned. This type of study is less reliable than experimental research, but it is still more reliable than survey research.

Survey research is the most common type of research. In a survey study, the researcher asks participants a series of questions about their attitudes, beliefs, or behaviors. Survey research is less reliable than experimental or quasi-experimental research, but it is still useful for understanding people’s attitudes and behaviors.

Research questions

Research questions are essential for guiding the design process. By formulating effective questions, you can ensure that your research is targeted and relevant. Here are some tips for developing effective research questions:

1. Be clear and concise.

2. Make sure your questions are relevant to your research objectives.

3. Avoid ambiguous questions.

4. Make sure your questions can be answered through research.

5. Be prepared to revise your questions as your research progresses.

The following are examples of research questions in the design field:

1. What are the benefits of using design thinking in the design process?

2. How does the use of color affect the usability of a website?

3. What are the most effective methods for user feedback in design research?

4. What are the most effective methods for user testing in the design process?

5. How can you use typography to improve the readability of text on a website?