Brands affect perceptions of preschoolers
Mind Hacks: Brands affect perceptions of preschoolers
A recently published study [Arch Pediatr Adolesc Med — Effects of Fast Food Branding on Young Children’s Taste Preferences, August 2007, Robinson et al. 16(8): 792] on brand influence has reported that preschool children perceive carrots to taste better when they come out of a McDonald’s bag, even though the company doesn’t sell carrots.
The study shows that even very young children have internalised advertising and that it significantly affects their perception of the outside world.
This isn’t much of a shocked, but it is nice to have some hard evidence behind it.
The Future of Children - Childhood Obesity
The Future of Children - Childhood Obesity, Volume 16, Number 1 Spring 2006
Among the questions the volume asks are:
“What are the recent trends in childhood obesity, and how closely have changes in American lifestyles tracked those trends?”
“How have changes in neighborhoods, restaurants, grocery stores, entertainment media, schools, child care providers, and homes led to the increase of obesity in children?”
“What strategies could be employed to modify these environments in a cost-effective way to keep children at a healthy weight?”
“What are the health effects of obesity on children?”
“What obesity-related issues are unique to minorities and disadvantaged populations?”
“How well is the medical community—particularly pediatricians—handling obesity-related health problems?”